TRENDS IN SIGHT

Two generations after the women’s movement demanded social reform, gender has become a trait, not a destiny. Equality is status-quo, cooperation has replaced obligation, and domestic partnership is the new “man and wife”. The New Gender Norms photography collection and research report spotlights this new reality and its moments of connection, confusion and possibility.

New Gender Norms: The Report

As the world slowly emerges from the global recession, more women are in the workforce than ever before, embraced by a new economy that values brains over brawn. Men, meanwhile, are experiencing a shift in priorities and taking more time away from the office to reconnect with family, while redefining masculinity. The battle of the sexes is giving way to a greater sense of equality and acceptance, where individuals work together, regardless of gender or lifestyle, toward a more equitable future for all.

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Trends - Friends taking pictures at party
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OUR RELATIONSHIPS

Our traditional ideas surrounding relationships are expanding as more people marry later in life, divorce, become widowed, or never marry at all.

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Trends - Portrait of young woman in workshop
42-30870852 | © Image Source/Corbis

THE MODERN WORKFORCE

The workforce continues to serve as a catalyst for change worldwide, with women increasingly occupying and thriving in once male-dominated fields.

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Trends - Studio shot of two brides holding wedding bouquet
42-29584765 | © Image Source/Corbis

CHANGE AGENTS

Increasing levels of education have enabled women to dive into brain-powered fields despite the global economic slowdown, while traditionally male fields continue to suffer.

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Trends - Portrait of land owner standing against mountain landscape
42-29201620 | © Image Source/Corbis

REDEFINING MASCULINITY

Men are shifting gears and spending more time at home, happily embracing domestic duties from cooking to child rearing.

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CORBIS’S TAKE ON NEW GENDER NORMS

Rather than relying on clichés, imagery must reflect the reality of our changing values and the modern human experience.

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