The headline-making corporate scandals, economic instability, and wars of recent years have awakened a growing desire for authenticity. As a result, truth and meaning have started to take a more prominent role in our day-to-day lives. The Real Time photography collection and research report captures this global trend in honest, everyday moments that resonate with us all.
Real Time: The Report
A global shift in values has been underway for more than a decade as we’ve increasingly focused our attention on a search for truth and meaning. In the wake of war, corporate scandals, and economic instability, our need for greater disclosure and transparency has awakened a growing desire for reality and authenticity at every turn, from the information we consume to the visuals we encounter.Download the full report
Our need for authenticity has resulted in a growing appreciation for visuals that accurately reflect the everyday moments and people in our lives.
More fashion and beauty magazines regularly feature unconventionally attractive models, public figures, and actresses on their covers and within their pages.
Smiles and sunny depictions of life are fine, but right now a darker view of reality may be what resonates with society.
Our acceptance of mass-culture aesthetics and pre-packaged style continues to diminish, replaced by a personal identity derived from one’s heritage, peers, experiences, and online persona.
THE NEW REALITY
The “New Normal” is how experts have described an era of slow growth and limited optimism that has altered our behaviour and psyches.
WHAT THIS MEANS TO IMAGERY
To effectively communicate, it’s important to embrace a more realistic approach to imagery, moving away from the static, idealized stereotypes common in stock photography.